Customer
Who is the business trying to reach?
Prompting guide
AI Website Builder Playbook
A practical, customer-friendly guide for turning a business idea into a useful website prompt.
The basics
A simple way to explain prompting
A prompt is the customer’s brief to Airo. The clearer the brief, the more useful the first website draft can be.
Location
Where does the business serve customers?
Expertise
What does the business offer or do best?
Action
What should a visitor do next?
Reason to choose
What makes the business feel different or trustworthy?
Prompt example
Turn a vague idea into a helpful prompt
Vague prompt
Build a website for my bakery.
Helpful prompt
Create a warm, welcoming website for a family-owned bakery in Singapore. Highlight custom celebration cakes, fresh pastries, and online ordering. Encourage visitors to place an order or visit the shop.
Quick tips
Keep the conversation easy
Ask before you write
Start with the customer’s goal, audience, and offer.
Use their words
Reflect the language they use to describe their business.
Make it specific
Add location, services, tone, and the next action.
A helpful line to use
““Tell me a little about your business and what you want customers to do online. I’ll help turn that into a strong starting point.””